Social Media is a cluster of different websites & applications that allows users/businesses to share content or to participate in the networking world. It’s very crucial to understand which sort of social media network will work for your company’s product & Services & hence we are here to make your journey simpler & fruitful by using the below simple tips.
Let’s Begin!!
Start with Plan
For the last, so many years we are using different sorts of social media app on a day-to-day basis for our daily needs/demand so putting some sort of content on fakebook/Instagram/YouTube is easy on a personal level however when we talk about uploading content for the business, we have to have a plan for which we will do this activity without a plan there is no clear goal for what you are trying to achieve.
Below are the strategic social media tips
1. Set a goal –
This is the first & Very Imp steps to achieve the end result. Always remember that your goal should be realistic, achievable, relevant & timely.
2. Research competition –
Competitors’ analysis is one of the best ways to understand what is working & what is not for a business like yours.
3. Create social media calendar –
This is the best tool to post/Publish your content through the right social media channels at the right to the appropriate target audience to get more engagement.
Chose the correct social media channel
Once you have desired plan & research you will come to know where is your target audiences are spending more time. Many businesses do this mistake by doing marketing across all channels & end up with no proper data. In this case, you should always go for AB testing, in this keeping almost all the parameters the same across any two channels & understanding which one is giving the more desired result.
Know your audience
- Social media marketing will help you to reach out to a bunch of exact customers, but before that, you should know who all are your target audience.
- You will get this data by various Methods like – Primary Research, Secondary Research, surveys, Interviews & so on.
- Once you have defined your audience you can create a buyer persona that will help you to understand the best way to speak to your audience.
Build Relationships
By now you have understood your target audience & the benefit of using social media for business will help you to talk directly to customers/Followers & hence you can build relationships over time.
Audiences are always get connected/engaged with the organic & authentic content & it’s a great way to engage back. This will lead to gaining trust & forming loyalty for your business. You should always give importance to the new customer along with the process of customer retention. Each Customer Count!!
How do you build relationships?
- Responding to customer/followers’ comments on your post.
- Create Facebook Group –
Forming relatable groups on fakebooks can help to build community & brand loyalty.
- Create LinkedIn Group –
Creating a B2B business network group will help to reach out to potential customers & to generate new leads.
- Collaboration with Influencer & Entrepreneurs –
- These Peoples already have their Followers/Fan Bases, & you can reach out to these followers easily by wisely collaborating with Influencer & Entrepreneurs for your product & services.
- Research said that engagement / Conversion is much more when Influence/ Entrepreneurs are promoted from their profile.
- Use Social Platform built-in interactive tools –
- Being creative on social media is always welcome! Many big companies fail to keep audiences engaged with their content; however, you can keep your audience engaged by using a different strategy / Tools.
- For Example – Twitter polls – this is the best platform to keep your audiences engaged by asking their polls for certain campaign activities/current marketing trends.
Focus On Quality over Quantity
To understand the quality of your content on social media the best way to know that by paying attention to the latest trend which is more likely noticeable by customers through various social media channels. Make sure that your social post-offer value not only always doing pitch & sell. Always try to be honest, authentic & creative with your content which is Imp!!
In the initial stage of social media marketing try to focus on a couple of social media channels really well & then expand your wing for more exposure.
Social Media Marketing Tools
Engagement Management – This tool will help you to broadcast all mentions & messages directed at your company in one dashboard. Then you can respond and engage without having to log in to each of your individual social media accounts.
Analytics – Measuring all the data statistically will give you a broader picture of social media marketing efforts overall & you can create detailed reports across channels, mainly all the leading social media channel that has inbuild analytical data.
Graphics – Creating content that is visually appealing can draw more traffic for your business. Tools such as Canva, Picsart, Adobe Photoshop, etc. can help to create photos.
Content Curation – coming up with new content every time is a struggle. content curation can help in this case, it’s the art of sharing quality posts/content from others by giving them credits & getting connected with the audience.
Conclusion:
Social media marketing allows marketers to reach out to your target customer for your product & service across various leading social media channels with strong media strategy/tools in a quick and less expensive way.
Article Credit- Gauri Nagvekar, student of Digital Marketing.
