Email marketing is one of the oldest forms of marketing ever. Email marketing serves as a powerful tool for the companies to reach their customers. Social media marketing is another powerful tool that can help business to reach their customers.
This blog will discuss about Email marketing and Social media marketing.
Email Marketing
Email marketing is one of the best marketing tool you can use to help your business grow. There are many reasons why email marketing is perfect tool for your business. When running a business, email is still best way to communicate with customers, also, to bring in more.
Best 5 Reasons why Email marketing is Important?
- your customers prefer Emails.
One of the main reasons why email marketing should be used by businesses is that customers like email. Email marketing has proven to be the most effective tool for acquiring new customers. Email remains the most effective way to nature your customer relationships.
- Email Marketing > Social Media Marketing.
Email marketing and Social media marketing are great for boosting your brand awareness. However, the two are very different. The success of the marketing channel depends on the company. If you are local store selling cloths to teens than definitely social media is the shot. However, in most other companies- in the course of turning individuals into clients, email marketing is the fastest route to go.
- Collecting feedback is easy.
Keeping the track of customer experience is very important to any business. This kinds of information help you improve your business process that can in return provide you with engagement, interaction, and finally the sale. Email marketing is the easiest and the most effective way to reach customers/audience.
- It helps in SEO and Traffic Generation.
Email marketing is one of the most effective way to generate traffic to your website or blog. Every day, thousand of marketers send millions of emails to their customers. One of the main goals of email marketing is getting more traffic for your company. Getting an SEO optimized email to your customers is the best thing your business can do.
- Your campaign is measurable.
Email marketing campaign is measurable more than any other marketing campaign. It is used to reach out to potential customers and help them the next step in the purchase funnel. It helps you collect more information about your customer and their interests. Email marketing campaigns allow us to create a communication channel and this communication channel is measurable.
Social Media Marketing.
Social media is one of your most effective digital marketing channels. Each platform offers different advantages depending on your target audience. This platforms like Facebook and Instagram offer your business the chance to connect with very large audiences. You can connect with your audience multiple times a day without annoying them.
5 main points of Social Media Marketing.
- Strategy.
Social media is the world’s largest platform. It is very difficult to market on social media without a strategy. There are lots of different strategies that you can use for social media marketing. The most popular ones involve Facebook, Instagram, Twitter, and LinkedIn. But there are many different social media networks out there and the different social media marketing strategies you can use for each of them.
- Planning and Publish.
Social media marketing planning and publishing is a process that involves multiple steps to publish contents on a regular basis to a social media publication tool or a social media account. Social media marketing planning can be challenging to do right.
When you’re planning content make sure that you:
- Know your audience: when you are managing your social media audience, you need to know about these audience to improve your post engagement.
- Focus on quality: The number of social media followers is not the only thing that matters. The quality of the audience also plays of big role when it comes to social media marketing.
- Consider your brand: social media is main platform to change and influence the brand perception and audience, most brands use social media to engage audience and build their presence through social media.
- Engagement and Listening.
Social media is becoming the first place where the audience look for information. The importance of comments and comments of the social audience is very high for company, business, company product, event and so on. They are used for two main purposes. The first is the understanding of the audience, their problems and questions. The second is to message them with proper product or product that the company wants to sell.
- Analytics.
Social media audience analytics can be a very useful tool in marketing and advertising. It is important to know who is following your brand and what they like and dislike. This way you can know how to properly target them. Here is an explanation of the power of audience analytics.
- Advertising.
The social media audience is valuable if u can learn how to advertise to them. With social media advertising you can pursue new customer at a lower cost than most other advertising channel. More and more companies are moving towards social media as a medium for advertising as it result to a largest number of targeted audience as compare to conventional advertising.
Conclusion:
Email marketing and social media marketing are both effective way to get your message out. If you’re trying to reach large audience and niche audience, social media marketing is likely to be the most effective. If you’re trying to reach out to a specific individual, email marketing is likely to be the most effective.
If Digital Marketing Fascinates you, then Moving Digits is here to help you sail through the journey
Article credit- Kalpita Bhoite, Student of Advanced Digital Marketing Course.
