After a fulfilling nine-year stint in the bustling world of banking, my heart wanted something more – a venture that would resonate with my passion for fashion, particularly in the fascinating realm of children’s retail. And finally when I founded and launched IQ Kidswear along with my husband Sameer Pisat , there was a bigger challenge of making our brand visible amidst such a vast competition among retailers.
That’s when the digital era appeared like a blessing in disguise. Eager to strengthen my brand’s position and build an unbreakable connection with my target audience, I delved into the vast world of possibilities that digital platforms offered.
It is believed that “Style is a way to say who you are without having to speak,” and for my brand IQ Kidswear, Facebook has been the digital runway where my brand has not only spoken but has resonated profoundly.
Think of this: going live, unfolding the magic of my kid’s fashion haven in real-time, and crafting reels that appeal to the audience. Facebook, with its dynamic features, became the enchanting wand that propelled my brand to heights beyond my wildest dreams.
In this blog, I’ll share the six invaluable tricks that transformed my brand’s presence through organic growth on Facebook. From crafting a powerful Facebook page to leveraging the dynamic world of Facebook Live, these strategies not only increased visibility but also directly impacted the sales trajectory of IQ Kidswear. Join me as we unravel the secrets that can elevate your fashion brand to new heights in the ever-evolving landscape of social media.
How to Use Facebook Effectively for Growing your Business?
Craft a Powerful Facebook Page
Your Facebook page is the digital storefront of your brand. Make it powerful, relevant, and catchy. Ensure that your brand name is memorable, and complete all the necessary page information. Regularly update and review details to keep your audience informed. Encourage customers to follow your page for the latest updates.
Embrace Consistent Posting
Consistency is key in the world of Facebook. Post daily, including a mix of images, videos, reels, and customer testimonials. However, the real game-changer for organic growth is Facebook Live. Regular live sessions provide a direct and unfiltered connection with your audience, fostering trust and authenticity
Leverage the Power of Facebook Live
Facebook Live is a game-changer for fashion retailers. Viewers perceive live content as trustworthy, as it is unedited and offers a genuine glimpse into your brand. Engage with your audience, showcasing products as if they were right in front of you. Answer questions in real-time, and explain features, pricing, and the ordering process.
Live sessions help in building trust and encourage the audience to engage with the brand. This engagement in turn translates into robust sales for the companies.
Interestingly during the Pandemic, we would leverage our fakebook live sessions which often lasted more than one hour. IQ Kidswear received a phenomenal response for the same. This interaction with our target audience helped us forge a strong brand connection leading to a rapid brand visibility.
Increase Followers Through Engagement
Encourage viewers to follow your page during live sessions. Request them to share your videos in Facebook groups they are part of, exponentially increasing your reach. This strategic move taps into communities with shared interests, generating more followers and potential customers
Utilize Facebook Recorded Live Sessions
After your live session concludes, post the video on your page with never Delete option. Many users who missed the live broadcast will discover and engage with the recorded content later. Facebook’s algorithm often promotes recorded live sessions to users with similar interests, further expanding your organic reach.
Repurpose Live Content with Reels and Stories
Extend the life of your Facebook Live videos by repurposing them into reels. Create a 30-second highlight reel with captivating statements and direct viewers to watch the full live session. Post these reels in your stories, reaching a broader audience and reminding existing followers of your engaging content.
Conclusion
Incorporating these organic growth strategies into your Facebook marketing efforts can significantly impact your fashion retail business. The authenticity and trust built through live sessions, coupled with strategic repurposing of content, will not only increase followers but also drive direct sales. As you adopt these current social media practices, be prepared to witness real buyer engagement and gather valuable data organically. Your Facebook page is not just a platform; it’s a dynamic gateway to connecting with your audience, growing your brand, and boosting direct sales.
This Blog is written by Neha Pisat, the founder of kids fashion brand IQ Kidswear, located in Lower Parel, Mumbai. IQ Kidswear is a one-stop destination for all things kids’ fashion, catering to newborns, toddlers, and children up to 14 years old. IQ Kidswear stands out as the go-to destination for fashionable and charming children’s attire, featuring an extensive array of stylish outfits, exclusive gift hampers, and festive specials.
Renowned for its distinctive offering of Non-Itching Clothes, this store is a must-visit for parents in search of the perfect blend of style and comfort for their little ones.
If you are interested in learning Digital Marketing, then Moving Digits is your one stop destination
Neha Pisat, founder IQ Kidswear
