What made me choose Digital Marketing?
The fall of 2020 was indeed one of the turning points in the history of mankind on account of two major reasons. First, the world was jolted by the sudden shock of the Pandemic. The second is the accelerated pace at which digitization was adopted as a strategy to stay afloat in the chaos. In the aftermath of the Pandemic, there have been huge investments by Governments, Business establishments, corporations, and educational institutes alike in the information technology infrastructure to scale up efficiency and profitability. With increased cellphone penetration and easy access to modern technology accompanied by the growing popularity of social networking websites, we have witnessed a boom in sectors of E-commerce, the Creator economy, and the knowledge economy, followed by Digital Marketing.
As someone who is pursuing a course in Finance, I have been closely observing these trends. I believe that to thrive in today’s digital economy, one must possess the ability to leverage the power of advanced technologies. I contemplated the broad options of courses available to reskill, and the field of digital marketing” fascinated me immensely. Luckily, God granted my wish, as I came across the Moving Digits, one of the best digital marketing institute in Dadar through a reference. I contacted the founder-CEO, Sudhanshu Rane Sir, and the meeting was arranged. The detailed curriculum aligned with industry standards and the stellar placement record achieved by the institute impressed me. The course seemed promising and relevant. Without a second thought, I enrolled in it.
A quick walk through my journey
If you are someone who is looking for a digital marketing course at Moving Digits, read on to find out what you can expect from it, as Moving Digits is the best digital marketing course in Matunga.
A dedicated teacher
A small batch of 10 students meant that every student got personal attention and better doubt resolution. Sudhanshu Sir made learning a fun experience by making us understand the nuances of marketing, consumer psychology, and what it meant to be a digital marketeer. We learned in detail about the algorithms associated with every social networking channel and ways to make optimum use of them. His elaborate teaching methods helped us develop a strong foundation and become adept at using smart tools to grow.
Interestingly, he has an unconventional method of teaching, wherein he places a strong emphasis on learning through experience. He would discuss numerous case studies and then assign topics for an intense brainstorming session. We could see the development in our thought process and how creative and innovative we got with each passing day.
Delving into the art and Science of Digital Marketing
Digital Marketing essentially means advertising and marketing products and services through the Internet. It encompasses a broad array of mediums and marketing methods namely social media marketing, Website creation, Search Engine Optimization, Email marketing, Branding, copywriting, etc. Through this blog, I intend to highlight my learnings at Moving Digits which is the best digital marketing course in parel. So here we go!
Instagram Marketing
For most of us, Instagram is merely a social media platform where one can share images, and enjoy some creative humorous memes and reels. But it was through my course at MD, that I began to see Instagram as a powerful means to create a wider impact, to grow your business, and to reach a targeted audience.
As a real-world challenge, we were tasked with the responsibility of creating our Instagram Business or Niche account and ensuring its growth in terms of reach and followers. The seemingly daunting task was made extremely enjoyable as we were trained in basic Graphic design to create attractive posts and videos. A special mention goes to Sudanshu Sir’s team member Ankit Sir, who taught us the aesthetics of posts, how to understand and analyze current trends, and how to come up with smart ideas to widen our reach.
The course equipped us with tools for creating engaging infographic visuals and content and booster strategies to enhance the visibility of an account. Within a span of a week, I could see a substantial growth in the number of followers.
Facebook Marketing
One of the most underrated platforms, Facebook still remains relevant for targeting a middle-aged audience, homemakers, and senior citizens. Here we learned hacks to popularize a brand, using cost-effective techniques to create targeted ads and subsequent lead generation
YouTube marketing
YouTube Marketing was yet another brilliant marketing strategy from the perspective of the Content economy. Right from the technicalities involved in creating a YouTube video to its impeccable execution to the art of making attractive thumbnails, we nearly mastered every single aspect of it.
Other learnings
Alongside, the course also featured email marketing, and LinkedIn marketing, generating passive income through the hacks of affiliate marketing and QR code design.
Branding and Copywriting
What’s a Business without an intrinsic purpose and identity?
How do you make your Logo resonate with your brand name?
How do we master the art of selling digitally?
All of these questions were best answered during our session on branding. It included comprehensive assignments such as analyzing FMCG ads, the art of logo designing, perusing multiple case studies of successful brand campaigns, and understanding the consumer psyche. We were trained in developing customer-centric strategies that involved crafting purpose-driven and compelling narratives. We delved into the nitty gritty of Brand positioning and business development by conducting a deeper study of our target audience, what our competitors were offering, and understanding their shortcomings.
SEO- (Search Engine Optimization)
“If it isn’t on Google, It doesn’t exist.”
A business gets an Identity when it has an online presence through a website, but it enjoys more credibility when it ranks high on the first page of search engines. This is achieved with the help of SEO. One of the most crucial topics covered in the realm of Digital marketing is SEO, which strengthens the logical part of our brains. The curriculum covered SEO extensively, particularly the art of finding appropriate keywords and the mistakes one should avoid in the process. Besides, we unraveled ways of building links. Notably, we also ventured into Blog writing, and Moving Digits is the only institute that not only publishes the blogs of its students but also gives them due credit.
Applying your knowledge in the real world
Our acquired knowledge and skills were tested through real-time projects on Facebook ads, Email Marketing, Blog writing with Keyword Research, and running a Google Ad.
Some other inspiring stories are worth mentioning
Moving Digits aspires to provide 10,000 jobs in the field of Digital Marketing. A brief look at its Mission Statement speaks of the enormity of the challenge that it has undertaken. However, the unflinching commitment of Sudanshu Sir and his efforts have prepared his students for rewarding career opportunities. Let’s take a look at some success stories
Overcoming the Language Barrier for a great career
Vishwanath, A graduate who studied in the vernacular, found it difficult to secure a satisfying job. He enrolled in a digital marketing course with Moving Digits and worked to the best of his ability to land a lucrative opportunity with Chaitanya Hotels as a social media Marketing Executive.
From a Street vendor to a Corporate professional
Shahbaz Sheikh, a 23-year-old youth, used to sell Fabrics on the streets of Bandra. After completing his course with Moving Digits, the best digital marketing course in Bandra, Shahbaz went to on to bag his dream job in a Multinational company, thus proving that a keen desire to learn and a creative mindset can surpass all odds in life.
Be so good at it that they can’t ignore you!
This is a mantra that Mumbai girl Simran Nikam diligently followed when she decided to sharpen her skills with the help of Moving Digits only to get placed at Schabang, India’s top digital marketing Firm.
A vibrant classroom and an amazing cohort
It was a privilege to have batchmates that comprised business owners, working professionals, and graduates. This fostered a strong culture of learning and collaboration. We gained valuable insights on Business strategies, operations, success and failure stories, real-life scenarios, and so on. Not only did we inculcate a habit of analytical and strategic thinking, but we also honed our soft skills, which in turn enabled us to become better listeners and problem solvers.
Conclusion:
Moving digits has helped numerous students scale great heights in their careers. But for me, Learning Digital Marketing at Moving Digits, as it is the best digital marketing course in Dadar, wasn’t just another reskilling course, but an investment in learning that offers a huge potential for reaping enormous dividends through personal growth, fulfilling careers, and identifying and bringing forth the creativity within. It is a wonderful opportunity for anyone who wishes to add value and contribute meaningfully to the Digital Economy. Moving Digits also provides the best digital marketing course in Mahim.
Article Credit: Neelanjani Mohite ( Student of DM Offline batch)
