Google My Business: Profile Creation, Benefits you need to Know

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Introduction

Google My Business is a free tool that allows you to create and manage a business profile on Google Search and Maps. It helps you showcase your products and services to potential customers. Many people search for how to add ‘my business on Search Engine’ or how to ‘register the business on Google’ This article will give you step-by-step explanations for my company profile creation.

When looking for the perfect venue for a party with family and friends, we generally find places on Google based on customer reviews. Like you, Every day many people find the perfect things like a nearby cafe, the latest fashion dress, advanced computers, and many more on Google.

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But why Google?

There are many search engines like Google, then why google is so important? Google holds 80% of the search market share.
Local searchers make up a large portion of this group.

This image shows how Google holds 80% search market share

What is Google My Business?

Google my business profile may promote local businesses. A business owner can create a free business profile to share useful information about their business. An owner of a business can post photos, services they offer, addresses, contact information, and other services. After creating the profile we don’t need to create a different profile on Google Maps business. Google Maps and Google Search will automatically reflect a profile you create.

Benefits of making a GMB profile

  1. Get visible for local customers- Your business will be visible for local customers.
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  1. Auto Google business account creation with other Google ecosystems- Once you will create a profile, it will automatically appear on Google Search and maps
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  1. It is free- Google doesn’t charge anything to register your business. Besides your business, you can also include details such as the services you offer and a picture of your office.
  1. Attract more customers with existing customer reviews- Acquiring new customers is made easier with existing customer reviews.
  2. Connect directly with your customer.

Steps for GMB listing

Now let’s learn how to create a profile on GMB.

  1. Click here to open the google my business page.
  2. You need to have a Google account to sign in. If you already have a Google account no need to create a new one.
  1. Add your business name and business category according to the services that you offer.
  1. If you have a store or office where you want to serve your customer then add a location for the customer.
  1. Add the Website and Contact number on which you want your customers will contact you.
  1. Click on Yes if you wish to get an update from Google about your business else press No.
  2. Add the Address of your business, and Verify it on the Google Maps simulator.
  1. Verify your mobile number.
  2. Add business hours and time, with the help of this your customers will take appointments.
  1. Put a message button on if you wish your customer to send you messages.
  2. Add a description of your business. While adding a description put proper keywords which will help google to understand your business very well.
  3. The last step is to add snaps of your business and we are done.

Some do’s and don’t-

Dos

  1. Add the exact location.
  2. Add a keyword in the business title.
  3. Verify your business

Donts

  1. Don’t put too many keywords in the title.
  2. Putting the wrong location address.
  3. Putting the wrong contact number or business hours.

In conclusion, GMB is a powerful tool that can greatly benefit your business. By creating a business profile on Google, you can increase your visibility to local customers, connect with them directly, and attract new customers through existing reviews.

The process of registering your business on GMB is simple and free, and the integration with other Google ecosystems ensures that your business information is consistently displayed across platforms. If you want to learn more about digital marketing do follow us on Instagram.

You may also like Best Digital Marketing Institute in Mumbai.

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