What are SMEs?
Small and mid-size enterprises (SMEs) are businesses that maintain revenues, assets or several employees below a certain threshold. They outnumber large firms considerably, employ vast numbers of people, and are generally entrepreneurial, helping to shape innovation.
Benefits of Social Media for business
Social media can help you engage with your customers and find out what people are saying about your business. You can also use social media for advertising & Promotional
Social media can help your business to:
- Attract social media customers, get customer feedback and build customer loyalty.
- Increase your market reach, by using social media platforms.
- Do market research by creating a Buyer Persona to pinpoint target customers.
- Increase revenue by building customer networks and advertising.
- Make Brand Value for your brand.
- Exchange & ideas with customers by feedback to improve the way you do business.
- Increase traffic to your website by using popular searched keywords & improve website ranking.
- Keep tracking local & international competitors for growing your website.
1. Set a Goal:
Create goals that should be specific, measurable, attainable, relevant, and timely.
Brand Purpose:
“Why” you are selling the product/services.
Brand Vision:
It is between your goal & dream that you can achieve.
Brand Mission:
Steps to achieve your vision.
Brand Values:
The value addition that you can provide to your customers.
Social marketing Top Goals
70% Brand Awareness
59% Sales Generation
48% Community Engagement
45% Increase Web Traffic
2. Create your Social Media Strategy
Social Media Strategy is to achieve your goal by improving your social media presence.
You have to plan your posting regularly without missing any days. Create a content calendar that will help you plan posts.
- Who your audience is?
- What topics and subjects your audience is interested in?
- The usable content you already have?
- What kind of content do you still need to create or curate?
- When and on what platforms content will be published?
3. Brand Awareness & Brand Message
Brand awareness is to create awareness of your product & services to your customers through social media platforms.
The brand message includes a brand name, brand taglines & brand stories.
Brand awareness through the different media platforms
4. Social Networking Sites
Social networking sites allow you to create your page and share information including promotions, reels, images, and videos.
Creating a business profile can help you to attract followers, get new customers and develop your brand.
By using applications like Instagram, Facebook & Youtube
5. Increase website traffic
Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post.
You have to create a link in your social media platform that can take followers to your websites.
Conclusion:
You can get the benefit to grow your business through social media by applying these 5 methods.
Article Credit- Omkar Gavand
